Technology to connect products and consumers
30th July, 2024
30th July, 2024
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9th June, 2025
Bringing security & transparency to cask ownership. The whisky world is at a turning point. The recent BBC investigation into cask fraud exposed systemic flaws many had long suspected: old paper-based systems are no longer fit for purpose. Outdated analogue records have left cask ownership vulnerable to fraud, loss and duplication. This uncertainty undermines both consumer trust and the industry's reputation.
9th April, 2025
The recent BBC investigation into whisky cask fraud has thrown a harsh spotlight on a growing problem within the spirits world – transparency, or the lack of it. Outdated manual systems and paper certificates – which can be easily forged or duplicated – have left whisky cask ownership wide open to fraud, eroding trust and shaking investor confidence. Now for the good news… solutions exist, and many in the industry are already taking steps forward. But isolated fixes aren’t enough. The whisky world, steeped in centuries of tradition and craftsmanship, needs a coordinated, digital-first approach to ownership and transparency. It’s time to move beyond paper (and excel!).
