Technology to connect products and consumers
12th February, 2025
12th February, 2025
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7th November, 2025
Celebrating the distillers setting new standards in craft, innovation and operational excellence. The spirits industry has plenty to celebrate. Its relentless drive to innovate, embrace technology, and evolve for one (that’s where we come in). But it’s also an industry built on deep partnerships, world-class craft, precise maturation and bold creativity in branding and consumer engagement. The Spirits Business Awards champions all of this. That’s why we’re proud to return as sponsors in 2025, once again backing the Distiller of the Year category. A category that aligns directly with what Proof 8 stands for: empowering distillers with tools that simplify operations and elevate excellence.
4th November, 2025
In conversation with DISCUS: Watch the webinar. In a recent "Ask the Expert" webinar hosted by the Distilled Spirits Council of the United States (DISCUS), Proof 8 COO Stuart Maxwell joined whiskey aficionado and brand ambassador Nate Woodruff from Whiskey with a View to discuss the growing disconnect between what whiskey drinkers value and how distilleries deliver. What emerged from the conversation was a clear case for why digital transformation is a necessity in modern spirits production today , and why the romantic narratives surrounding whiskey making are becoming harder to sustain in the challenging conditions producers face today. We sum up where the conversation headed in this blog.
13th October, 2025
He’s a familiar face at Proof 8, with a new role. Many will know Stuart Maxwell for driving forward our product development over the last ten months. If you’ve come on board with us recently, chances are you’ll most likely have met him, he likes to get stuck in onsite with customers. And for good reason. He’s hands-on, passionate and knows what he’s talking about when it comes to running a modern distillery or warehouse.